From pricing theories to concrete analyses, decisions and actions
20 June 2012 — Everyone acknowledges that pricing is a key contributor for business results. However, pricing is much more than setting up a right price level. This article gives an overview on how pricing analytics should be done, what are the key decision points in a pricing model and what must be taken into account to ensure a successful implementation of a pricing model.
Beyond reporting – developing the CFO role to create value in SMEs
21 July 2017 — SMEs have limited resources and CFOs are often unable to spend enough time on strategic initiatives. Our simple framework is a tool to develop the finance function to enable CFOs to participate more actively in strategic initiatives and maintain a high-level perspective.
Digital B2B customer portals – leveraging B2C learnings in the B2B world
15 September 2017 — With the increasing importance of customer experience across industries, B2B companies can differentiate by borrowing from the B2C playbook and simplifying their customer interface, facilitating relationship management, and developing digital customer portals.
Robots – the age of adaptive robots
28 July 2016 — A new industrial revolution is underway prompted by a new generation of robots. Powered by new digital technologies, robots are now seeping into areas that require more sophisticated and adaptive skills, like logistics or even customer-facing services.
Artificial intelligence - tailored smart solutions today, true intelligence tomorrow
28 April 2016 — The AI technology we see these days is tailored to specific uses and not yet scalable in a generally applicable manner. Nevertheless, AI is rapidly changing our day-to-day lives in a significant way.
When traditional manufacturers encounter digital disruptors: collaborate and compete on industrial digital solutions
23 June 2020 — The market landscape of traditional manufacturing companies has been facing large scale digital disruptions. This article discusses the patterns of disruption and suggests a potential response strategy.
China built its first cruise ship, initiating an ambitious plan to take a share of the multi-billion industry
6 October 2023 — After 3 years of hiatus caused by the COVID-19 restrictions, international cruise lines can now resume sailings from China. However, China has moved forward on a 10-year plan with its own cruise line, with the ambition to become a key player in this multi-billion-dollar industry.
Growth by value selling – B2B offering development through a customer-centric approach
16 September 2015 — As companies strive to expand their global presence, and the availability of products and services increases rapidly, competitive pressure is growing due to market saturation and commoditization. As offerings become increasingly similar, companies should involve their customers in offering development.