China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits

China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits

22 December 2021 — Reddal was invited as a speaker to the Finnish Marine Industries Association (Meriteollisuus ry) international business session. We presented an update on the cruise ecosystem development in China, including views on cruise tourism, cruise ship building, and short- to mid-term opportunities.

Opportunities for Korean companies in international markets

Opportunities for Korean companies in international markets

29 November 2021 — With the vaccine roll-out continuing and a gradual resumption of economic activities ongoing, the world is slowly seeking a way to live with COVID-19. For Korean companies, while the local economy is still weak, now is a good time to look for further opportunities in new markets.

China ambitions in cruise sets their agenda for the full value chain

China ambitions in cruise sets their agenda for the full value chain

6 September 2021 — China has been actively moving towards the upstream of the value chain with ambitious plans, leaving the industry pondering what will happen next. In this article we try to shed some light on the implications.

Learning from Northern European companies – green and sustainable management

Learning from Northern European companies – green and sustainable management

1 July 2021 — In this interview with Forbes Korea, Reddal Senior Client Director Dr. Per Stenius discusses the development of sustainable management in Korean companies, drawing on learnings from the Nordic countries.

Business in Europe for Korean companies: mid-pandemic opportunities

Business in Europe for Korean companies: mid-pandemic opportunities

12 October 2020 — COVID-19 is accelerating socio-economic structural changes, supported by policies of European and Korean governments. However, given the magnitude of economic challenges, government actions are not enough.

Discovering business opportunities in South Korea

Discovering business opportunities in South Korea

15 July 2020 — South Korea has been known as a rapidly growing prosperous economy, home to global conglomerates called chaebols. However, actual opportunities and challenges of the South Korean market remain unknown to most foreign companies. Here we discuss recent developments in the South Korean economy, and what they mean in terms of opportunities for market entry.

Manufacturers, make your brand portfolio work again in China

Manufacturers, make your brand portfolio work again in China

6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.

Capturing the neglected consumption growth potential in China

Capturing the neglected consumption growth potential in China

29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.