South Korea – an interesting market for European companies

CEO interviews Strategy Sales growth

26 April 2024 — Korean economy shows a slightly slower growth in recent years. However, it remains one of the major economic forces in the world. With the rise of Korean culture, more foreign companies are getting familiar with Korea. Similarly, young Korean companies are networking more with foreign businesses. These trends make Korea increasingly interesting and accessible for international and especially European businesses.

South Korea – an interesting market for European companies
Per Stenius
Per SteniusClient Director

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In a recent interview with The Chosun Daily, Dr. Per Stenius, Client Director at Reddal, discussed business opportunities for foreign companies in South Korea. In addition, he also addressed potential challenges associated with operating a new business in this market.

The original article was published by The Chosun Daily on April 22, 2024 and can be accessed here: Interview: “S. Korea is an attractive market for European companies”.

For more Reddal Insights on the South Korean market entry, please refer to past articles around the topic at

South Korea, South Korean market, New business opportunities