CEO interview: Cloning proven startup business models into Korea
7 November 2012 — Patenting business models is a costly and time-consuming task, let alone hard to enforce in many countries. Hyemin Lee (28), CEO of People & Co., discusses her experience in accelerating her startup with the Samwer brothers of Rocket Internet, the copycat kings of Europe.
Market leadership in the digital and customer centric age
10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.
Boosting the discovery of a mobile application by fully leveraging digital marketing and social media
22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.
China built its first cruise ship, initiating an ambitious plan to take a share of the multi-billion industry
6 October 2023 — After 3 years of hiatus caused by the COVID-19 restrictions, international cruise lines can now resume sailings from China. However, China has moved forward on a 10-year plan with its own cruise line, with the ambition to become a key player in this multi-billion-dollar industry.
Optimizing sales managers’ role in digital sales transformations
23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.
Beyond “Asia”: Rethinking regional strategy through targeted partnerships
6 June 2025 — As global dynamics shift rapidly, China and South Korea have adapted in unique ways to maintain economic stability, foster innovation, and ensure long-term sustainability.
South Korea – an interesting market for European companies
26 April 2024 — Despite slower growth in recent years, Korea remains a major economic force. As more foreign companies are engaging with Korea and Young Korean firms are also networking globally, the Korean market is become increasingly attractive and accessible to international, especially European, businesses.
New opportunities and value creation through corporate environmentalism
21 March 2022 — Finnish companies increasingly prioritize reducing GHG emissions, but corporate environmentalism encompasses broader opportunities. This article breaks this subject down into its components and explores value-creation opportunities for investors, consumers, shareholders, employees, and society.