2 February 2023 — In this Reddal webinar, we discuss how leveraging a systematic and structured methodology for international expansion and new market entry can increase chances of success.
29 November 2021 — With the vaccine roll-out continuing and a gradual resumption of economic activities ongoing, the world is slowly seeking a way to live with COVID-19. For Korean companies, while the local economy is still weak, now is a good time to look for further opportunities in new markets.
2 December 2020 — In this IRAMOT 2020 keynote speech Reddal client director Dr. Per Stenius discusses the effects of the COVID-19 pandemic globally on innovation, economy and the political landscape.
4 November 2020 — In this interview with Forum business magazine, Reddal client director Per Stenius compares South Korea and Finland, and how in these countries the emphasis on business growth and renewal differs.
12 October 2020 — COVID-19 is accelerating socio-economic structural changes, supported by policies of European and Korean governments. However, given the magnitude of economic challenges, government actions are not enough.
15 July 2020 — South Korea has been known as a rapidly growing prosperous economy, home to global conglomerates called chaebols. However, actual opportunities and challenges of the South Korean market remain unknown to most foreign companies. Here we discuss recent developments in the South Korean economy, and what they mean in terms of opportunities for market entry.
6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.
29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.