Indoor tracking and maps: The hype died, but the show is not over
6 March 2016 — Between 2013 and 2015 hype around indoor tracking built up. Yet today nobody seems to talk about indoor tracking or remember the apps. While the hype has died, work has continued in the shadows addressing both issues with tracking technology and indoor maps.
Study: The Finnish marine industry - an emerging growth sector
16 September 2021 — A study conducted by Reddal for the Ministry of Economic Affairs and Employment of Finland highlights the importance of the holistic development of the entire Finnish marine industry.
China built its first cruise ship, initiating an ambitious plan to take a share of the multi-billion industry
6 October 2023 — After 3 years of hiatus caused by the COVID-19 restrictions, international cruise lines can now resume sailings from China. However, China has moved forward on a 10-year plan with its own cruise line, with the ambition to become a key player in this multi-billion-dollar industry.
Securing the growth of an SME – understanding value creation
17 April 2011 — A systematic value creation mindset is often absent in small and medium sized enterprises. Value creation builds on alternative returns. Investing in a business should result in better returns than what is available through other investment vehicles. The target of any company should always be, not maximizing revenues or profits alone, but maximizing profits (cash flow) with as little capital invested as possible.
Advancing South Korean shared growth and global competitiveness
12 September 2025 — At the 119th Shared Growth Forum, Holim Wang, Manager at Reddal Korea, shared perspectives on advancing Korean economy by enhancing the competitiveness of its SMEs and lessen the dependence on conglomerates.
Effective digital business building through growth KPIs and digital marketing
2 October 2014 — Identifying and optimizing the growth KPIs of your product or service is critical to properly structure an effective digital marketing strategy. When businesses focus on a few key actionable metrics, the limited resources can be optimized to maximize impact in both marketing and overall growth.
Ensuring the value creation of your growing ICT investments through continuous portfolio management
21 June 2011 — The importance of information and communication technology is increasing in all companies. Still, many companies are not monitoring value creation of ICT investments. In this article we describe why the importance and difficulty of ICT portfolio management has increased and what kinds of actions are needed to ensure the value creation of ICT investments.
Reddal Talks: Strategy, honestly! Ep. 1 SWOT analysis - what is it good for?
5 July 2021 — In our "Strategy, honestly!" video podcast series we discuss some of the common strategy tools and methodologies, in an honest way. Now that we have done the introduction to the series, it is time for episode 1 and sharing insights on a more specific strategy topic.