A data-driven approach to validate product-market fit with early adopters
14 April 2014 — Finding product-market fit is a prerequisite for any early-stage company to achieve fast-growth. This requires a data-driven approach towards product iteration. In this article, we introduce practical methodologies and tools that we have successfully used to test and achieve product-market fit.
China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits
22 December 2021 — Reddal was invited as a speaker to the Finnish Marine Industries Association (Meriteollisuus ry) international business session. We presented an update on the cruise ecosystem development in China, including views on cruise tourism, cruise ship building, and short- to mid-term opportunities.
Beyond “Asia”: Rethinking regional strategy through targeted partnerships
6 June 2025 — As global dynamics shift rapidly, China and South Korea have adapted in unique ways to maintain economic stability, foster innovation, and ensure long-term sustainability.
Lessons from entering South Korea – build for the long term, no quick wins
14 February 2012 — South Korea has been one of the strongest nations in the world when it comes to long term GDP growth. Since the Korean war, this country’s rise to a leading technology player has been simply amazing. This article describes our experiences building a business presence in Seoul.
Bringing agility to a traditional PMO to thrive in volatile situations
21 March 2024 — The program management office (PMO) has long been essential for large-scale programs and transformations. In this article, we provide a blueprint for integrating the latest best practices, with the advances in agile and lean methodologies, into a traditional PMO setup.
Tech startups can minimize their time in the trough of sorrow with a zoom-in pivot
16 September 2015 — We reflect on the experience of an early-stage mobile startup and its struggles in the “trough of sorrow”. During this phase, many teams make the classic mistake of adding the “next feature” in hopes to spark traction for the entire product. Instead, mobile startups should consider a “zoom-in” pivot, where a single feature becomes the whole product
Policy ecosystem for strengthening innovation capacities
13 December 2019 — Reddal Client Director, Dr. Per Stenius, was invited to speak about how countries can strengthen innovation capabilities through a policy ecosystem at APCTT International Conference 2019, Malaysia.
Dynamic pricing - a little understood tool for boosting growth
26 September 2017 — Dynamic pricing is a powerful, yet underutilized revenue management tool with applicability across industries. Many companies lack understanding of the value of dynamic pricing, or the requirements to implement it.