Towards more strategic cost management
22 March 2013 — The prolonged global economic downturn has enforced continuous waves of restructuring across industries. Unfortunately, many have selected an easy approach and initiated “across the board” cuts without clear choices on what to cut and where to invest. In this article, we explain why and how a more strategic approach should be considered.
Boosting the discovery of a mobile application by fully leveraging digital marketing and social media
22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.
China built its first cruise ship, initiating an ambitious plan to take a share of the multi-billion industry
6 October 2023 — After 3 years of hiatus caused by the COVID-19 restrictions, international cruise lines can now resume sailings from China. However, China has moved forward on a 10-year plan with its own cruise line, with the ambition to become a key player in this multi-billion-dollar industry.
Reddal Talks: The potential of the Iranian market
1 November 2017 — Iran is a controversial market, fairly unfamiliar for many. Often portrayed in a biased light by Western media, it is in reality developing rapidly. We share some experiences and insights about this market, gained during the past five years of our work in Iran.
Exploring new growth path for Asian Pacific Technology SMEs
6 November 2018 — Reddal Client Director, Dr. Per Stenius, was invited to speak on internationalization of technology SMEs at the “Innovation Summit & International Conference on Technology Transfer and Internationalization of Technology-based Businesses".
Stochastic budgeting – forecasting large uncertain sales projects
21 June 2012 — Today’s markets are increasingly sensitive, and analysts react strongly to even the slightest unexpected events in a company’s performance. The efficiency of markets to share, disseminate and analyze data is seen in the increased volatility that seems to affect companies even in the most stable industries. Sales budgeting and forecasting is an area where even basic improvements can yield a much deeper insight into the company’s situation and outlook.
Vietnam Investment Review: PE's industrial moment may be here
20 September 2017 — We continue our series of publications on the role of private equity in driving Vietnam’s economic growth. In this article contributed to Vietnam Investment Review, we analyze value creation opportunities in the Vietnamese manufacturing sector.
Strategies for driving the transformation in the software industry
16 March 2013 — Traditionally, software companies have been purely focusing on developing software and selling it to consumers or businesses. However, during the past five years, app stores and cloud computing have changed the industry logic. Software companies can no longer rely on plain software sales, as the business models have evolved to providing services and solutions.