Market leadership in the digital and customer centric age

Market leadership in the digital and customer centric age

10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.

Digital transformation: The interplay of explorative and exploitative capability development

Digital transformation: The interplay of explorative and exploitative capability development

20 May 2020 — When responding to the digital disruption, finding balance between radical and explorative trials and incremental and exploitative developments is key in unlocking the full potential of digitalization.

Managing the challenges throughout corporate digital transformation

Managing the challenges throughout corporate digital transformation

30 April 2020 — Consolidating Reddal’s observations and learnings on corporate digital transformation subject via 2018-2020, this article discusses the identified challenges and provides suggested actions to maximize the return of digital transformation.

Digital transformation in asset-intensive businesses

Digital transformation in asset-intensive businesses

13 December 2019 — Digital transformation is fundamentally changing the business operations. Front-runners demonstrate how new business models and value creation opportunities are enabled by successful adoption of digital technologies, encouraging other firms to change too.

Reddal Talks: Outlook on Vietnam

Reddal Talks: Outlook on Vietnam

1 November 2017 — FDI attraction, export growth and a thriving consumer market have been characteristics of the Vietnamese growth story but what is next for this emerging market in South-East Asia? We discuss the prospect of the Vietnamese economy, possible setbacks and potential remedies.

Building the skills of a Chief Transformation Officer

Building the skills of a Chief Transformation Officer

18 September 2017 — In a world of continuous change, companies should turn market pressure into a change capability that becomes a competitive advantage. Appointing a chief transformation officer to comprehensively lead change itself is a solution.

Managing complex programs – standardize and decentralize for efficiency and agility

Managing complex programs – standardize and decentralize for efficiency and agility

28 March 2016 — In complex projects and programs, the choice of operating model (structure, processes and tools) is a key driver of success and execution efficiency. This article presents the evolution of a particularly complex technology program from a top-heavy organization to an agile “divisional” (self-contained) structure.

Strategies for driving the transformation in the software industry

16 March 2013 — Traditionally, software companies have been purely focusing on developing software and selling it to consumers or businesses. However, during the past five years, app stores and cloud computing have changed the industry logic. Software companies can no longer rely on plain software sales, as the business models have evolved to providing services and solutions.