Kun Cao
Senior Manager
Senior Manager with solid experience in corporate and business unit strategy, market entry, new business development, and digitization. Currently leading various strategy efforts in energy, telecom, and IT sectors.
China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits
22 December 2021 — Reddal was invited as a speaker to the Finnish Marine Industries Association (Meriteollisuus ry) international business session. We presented an update on the cruise ecosystem development in China, including views on cruise tourism, cruise ship building, and short- to mid-term opportunities.
Study: The Finnish marine industry - an emerging growth sector
16 September 2021 — A study conducted by Reddal for the Ministry of Economic Affairs and Employment of Finland highlights the importance of the holistic development of the entire Finnish marine industry.
Using success gates in portfolio strategy development for more informed decision making
9 September 2021 — Developing a portfolio strategy is complex due to numerous opportunities, limited resources, business constraints, and market uncertainties. Defining key constraints for individual portfolio businesses and using success gates to track their impact helps in selecting viable strategic options for all future scenarios.
China ambitions in cruise sets their agenda for the full value chain
6 September 2021 — China has been actively moving towards the upstream of the value chain with ambitious plans, leaving the industry pondering what will happen next. In this article we try to shed some light on the implications.
Corporate digital strategy as a compass to navigate through digitization
10 March 2021 — Consolidating Reddal’s learnings from digitization from the past year, this article shares insights on best practices to form a digital strategy. It offers a strengthened strategy building approach with an emphasis on understanding both the future and the company itself.
The new high - the role of technology development
2 December 2020 — In this IRAMOT 2020 keynote speech Reddal client director Dr. Per Stenius discusses the effects of the COVID-19 pandemic globally on innovation, economy and the political landscape.
Manufacturers, make your brand portfolio work again in China
6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.
Capturing the neglected consumption growth potential in China
29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.