Kun Cao
Senior Manager
Senior Manager with solid experience in corporate and business unit strategy, market entry, new business development, and digitization. Currently leading various strategy efforts in energy, telecom, and IT sectors.
New market entry - best practices and lessons learned
2 February 2023 — In a series of webinars and lectures, we discuss how leveraging a systematic and structured methodology for international expansion and new market entry can increase chances of success.
Outlook on the Finnish marine industry
13 May 2022 — Reddal's Marine Practice provided an outlook on the Finnish marine industry in light of recent geopolitical and global supply chain disruptions as an invited speaker at the Finnish Marine Industry Association's annual spring seminar.
China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits
22 December 2021 — Reddal was invited as a speaker to the Finnish Marine Industries Association (Meriteollisuus ry) international business session. We presented an update on the cruise ecosystem development in China, including views on cruise tourism, cruise ship building, and short- to mid-term opportunities.
Opportunities for Korean companies in international markets
29 November 2021 — With the vaccine roll-out continuing and a gradual resumption of economic activities ongoing, the world is slowly seeking a way to live with COVID-19. For Korean companies, while the local economy is still weak, now is a good time to look for further opportunities in new markets.
Study: The Finnish marine industry - an emerging growth sector
16 September 2021 — A study conducted by Reddal for the Ministry of Economic Affairs and Employment of Finland highlights the importance of the holistic development of the entire Finnish marine industry.
Using success gates in portfolio strategy development for more informed decision making
9 September 2021 — Developing a portfolio strategy is inherently complex due to many alternative opportunities coupled with limited resources, other business specific constraints and uncertainty of future markets. Defining key constraints for individual portfolio businesses and using success gates to track their impact helps in selecting viable strategic options for all future scenarios.
China ambitions in cruise sets their agenda for the full value chain
6 September 2021 — China has been actively moving towards the upstream of the value chain with ambitious plans, leaving the industry pondering what will happen next. In this article we try to shed some light on the implications.
Corporate digital strategy as a compass to navigate through digitization
10 March 2021 — Consolidating Reddal’s learnings from digitization from the past year, this article shares insights on best practices to form a digital strategy. It offers a strengthened strategy building approach with an emphasis on understanding both the future and the company itself.