Implementing dynamic pricing for smart revenue management
19 December 2014 — Dynamic pricing is a revenue management process where the products or services are priced differently depending on the current demand and supply conditions in the market. This article describes how dynamic pricing can be utilized to improve the top line – from setting up the objectives to execution of revenue management.
Identifying value capture opportunities in Korean smart manufacturing ecosystem
20 October 2025 — Rising global AI trends and Korea’s drive for industrial competitiveness are fueling strong demand for innovative smart manufacturing solutions. We shared related insights with Innovate UK’s GBIP on Korea’s ecosystem.
Crisis management in the age of extreme uncertainty
11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.
Building the skills of a Chief Transformation Officer
18 September 2017 — In a world of continuous change, companies should turn market pressure into a change capability that becomes a competitive advantage. Appointing a chief transformation officer to comprehensively lead change itself is a solution.
Understanding the potential in Saudi Arabia's growing cruise market
13 September 2024 — Saudi Arabia’s cruise sector is booming under Vision 2030, opening lucrative opportunities for global cruise operators, shipbuilders, and cruise passengers across the value chain. Discover what is driving this growth.
B2B productization for improved sales process efficiency and demand validation
19 December 2014 — Sales and marketing competences are often still at a premature stage in many Finnish technology-oriented companies. In this article the concept and basic approach of B2B productization is presented and illustrated with some real-life case examples from a Finnish technology company.
Opportunities for Korean companies in the post-COVID international markets
4 October 2023 — Amidst the ongoing recovery from COVID-19, the global economy and the intricate web of global supply chains are going through a transformative phase. However, within these shifts lie many opportunities. For Korean enterprises, this phase presents the potential for fresh prospects beyond the borders.
How Korean semiconductor firms can navigate uncertainty amid U.S. tariff bombshells
28 November 2025 — In an interview with Aju Business, Per Stenius, Client Direcor at Reddal, discussed how Korean firms should adopt scenario analysis to prepare for multiple futures, amid fierce competition with suppliers from other countries.