Crisis management in the age of extreme uncertainty
11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.
The untapped business opportunity in Southeast Asia – productivity improvement
30 March 2016 — Low productivity is the main challenge facing Southeast Asian economies. There is a macroeconomic imperative to boost productivity but implementation is difficult. In this article, we address automation, efficiency and human capital development as key new business development areas in the region.
B2B productization for improved sales process efficiency and demand validation
19 December 2014 — Sales and marketing competences are often still at a premature stage in many Finnish technology-oriented companies. In this article the concept and basic approach of B2B productization is presented and illustrated with some real-life case examples from a Finnish technology company.
The SME leader’s playbook for practical AI applications
7 January 2026 — Artificial intelligence (AI) adoption for SMEs is moving beyond experimentation toward structured and scalable capabilities. The question is no longer whether to adopt AI, but how to make it deliver practical results. The article is available in English and Korean.
Vision-driven strategy the Korean way
30 December 2011 — South Korean companies have for years been among the fastest growing in the world. To understand how Korean companies drive their growth, Reddal traveled to this rapidly developing country and visited multiple companies. The objective was to understand how Korean management thinks about strategy and how they translate their ambition into execution.
Korean economy and the role of its SMEs
8 March 2024 — For Korean SMEs, expanding domestically and internationally is vital to the country’s economy. To realistically succeed overseas, SMEs need to carefully analyze local markets and seek proper support to surpass cultural and language barriers.
How Korean semiconductor firms can navigate uncertainty amid U.S. tariff bombshells
28 November 2025 — In an interview with Aju Business, Per Stenius, Client Direcor at Reddal, discussed how Korean firms should adopt scenario analysis to prepare for multiple futures, amid fierce competition with suppliers from other countries.
Implementing dynamic pricing for smart revenue management
19 December 2014 — Dynamic pricing is a revenue management process where the products or services are priced differently depending on the current demand and supply conditions in the market. This article describes how dynamic pricing can be utilized to improve the top line – from setting up the objectives to execution of revenue management.