Using success gates in portfolio strategy development for more informed decision making

Using success gates in portfolio strategy development for more informed decision making

9 September 2021 — Developing a portfolio strategy is inherently complex due to many alternative opportunities coupled with limited resources, other business specific constraints and uncertainty of future markets. Defining key constraints for individual portfolio businesses and using success gates to track their impact helps in selecting viable strategic options for all future scenarios.

Outlook on the Finnish marine industry

Outlook on the Finnish marine industry

13 May 2022 — Reddal's Marine Practice provided an outlook on the Finnish marine industry in light of recent geopolitical and global supply chain disruptions as an invited speaker at the Finnish Marine Industry Association's annual spring seminar.

Competitiveness of the Korean technology startup ecosystem and opportunities for global corporations

Competitiveness of the Korean technology startup ecosystem and opportunities for global corporations

14 October 2021 — In this webinar organized by the European Chamber of Commerce in Korea, we discuss the competitiveness of the Korea technology startup ecosystem and what it can provide to global corporations.

A data-driven approach to validate product-market fit with early adopters

A data-driven approach to validate product-market fit with early adopters

14 April 2014 — Finding product-market fit is a prerequisite for any early-stage company to achieve fast-growth. This requires a data-driven approach towards product iteration. In this article, we introduce practical methodologies and tools that we have successfully used to test and achieve product-market fit.

Business in Europe for Korean companies: mid-pandemic opportunities

Business in Europe for Korean companies: mid-pandemic opportunities

12 October 2020 — COVID-19 is accelerating socio-economic structural changes, supported by policies of European and Korean governments. However, given the magnitude of economic challenges, government actions are not enough.

Corporate digital strategy as a compass to navigate through digitization

Corporate digital strategy as a compass to navigate through digitization

10 March 2021 — Consolidating Reddal’s learnings from digitization from the past year, this article shares insights on best practices to form a digital strategy. It offers a strengthened strategy building approach with an emphasis on understanding both the future and the company itself.

Market leadership in the digital and customer centric age

Market leadership in the digital and customer centric age

10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.

China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits

China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits

22 December 2021 — Reddal was invited as a speaker to the Finnish Marine Industries Association (Meriteollisuus ry) international business session. We presented an update on the cruise ecosystem development in China, including views on cruise tourism, cruise ship building, and short- to mid-term opportunities.