16 December 2014 — The financial services sector, long known for its conservatism and lack of innovation, is facing a revolution driven by companies inventing new efficient ways to execute the tasks many feel are too slow, complex and costly.
14 April 2014 — Finding product-market fit is a prerequisite for any early-stage company to achieve fast-growth. This requires a data-driven approach towards product iteration. In this article, we introduce practical methodologies and tools that we have successfully used to test and achieve product-market fit.
Boosting the discovery of a mobile application by fully leveraging digital marketing and social media
22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.
21 June 2011 — The importance of information and communication technology is increasing in all companies. Still, many companies are not monitoring value creation of ICT investments. In this article we describe why the importance and difficulty of ICT portfolio management has increased and what kinds of actions are needed to ensure the value creation of ICT investments.