All insights
Cyber security - more complexity, more business
29 January 2015 — The total number of security incidents has increased by 48% from 2013 to 2014. It comes as no surprise then that global IT security is expected to grow at a pace of 10% annually. The World Economic Forum ranked cyberattacks among the top 5 most likely global risks in 2014.
Implementing dynamic pricing for smart revenue management
19 December 2014 — Dynamic pricing is a revenue management process where the products or services are priced differently depending on the current demand and supply conditions in the market. This article describes how dynamic pricing can be utilized to improve the top line – from setting up the objectives to execution of revenue management.
Ensuring strategy implementation through competence management in blue-collar industries
19 December 2014 — The full potential of competence management is not often exploited when seeing it as only being relevant for knowledge-intensive work and for people in managerial positions. In this article, we argue that managing the competences of blue collar workers is crucial for many service and manufacturing companies to ensure effective strategy implementation and sufficient operational performance.
B2B productization for improved sales process efficiency and demand validation
19 December 2014 — Sales and marketing competences are often still at a premature stage in many Finnish technology-oriented companies. In this article the concept and basic approach of B2B productization is presented and illustrated with some real-life case examples from a Finnish technology company.
Opportunities looming in the financial technology startup jungle
16 December 2014 — The financial services sector, long known for its conservatism and lack of innovation, is facing a revolution driven by companies inventing new efficient ways to execute the tasks many feel are too slow, complex and costly.
Effective digital business building through growth KPIs and digital marketing
2 October 2014 — Identifying and optimizing the growth KPIs of your product or service is critical to properly structure an effective digital marketing strategy. When businesses focus on a few key actionable metrics, the limited resources can be optimized to maximize impact in both marketing and overall growth.
Lessons learned from policy support for academic-industry collaborative startups in Finland
23 July 2014 — We review lessons learned from the development of Finland’s venture capital and private equity ecosystem development, and what insights this could provide to South Korean government.
Building a global perspective through international expansion – opportunism, virality and agility
26 June 2014 — Our mission at Reddal has always been to contribute to the growth of companies of all sizes globally. During our four years of operations and two years of international expansion, our mission has remained fundamentally the same but has become deeper and more insightful as we have gained more experience of global operations