Beyond “Asia”: Rethinking regional strategy through targeted partnerships
6 June 2025 — As global dynamics shift rapidly, China and South Korea have adapted in unique ways to maintain economic stability, foster innovation, and ensure long-term sustainability.
Building the skills of a Chief Transformation Officer
18 September 2017 — In a world of continuous change, companies should turn market pressure into a change capability that becomes a competitive advantage. Appointing a chief transformation officer to comprehensively lead change itself is a solution.
Reddal Talks: The potential of the Iranian market
1 November 2017 — Iran is a controversial market, fairly unfamiliar for many. Often portrayed in a biased light by Western media, it is in reality developing rapidly. We share some experiences and insights about this market, gained during the past five years of our work in Iran.
Korean economy and the role of its SMEs
8 March 2024 — For Korean SMEs, expanding domestically and internationally is vital to the country’s economy. To realistically succeed overseas, SMEs need to carefully analyze local markets and seek proper support to surpass cultural and language barriers.
Growth by value selling – B2B offering development through a customer-centric approach
16 September 2015 — As companies strive to expand their global presence, and the availability of products and services increases rapidly, competitive pressure is growing due to market saturation and commoditization. As offerings become increasingly similar, companies should involve their customers in offering development.
Crisis management in the age of extreme uncertainty
11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.
Competitiveness of the Korean technology startup ecosystem and opportunities for global corporations
14 October 2021 — In this webinar organized by the European Chamber of Commerce in Korea, we discuss the competitiveness of the Korea technology startup ecosystem and what it can provide to global corporations.
Market leadership in the digital and customer centric age
10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.