Achieving a collaborative and continuous strategy process
18 October 2010 — In the wake of recent market turmoil, the strategy process is again getting increased attention. There is much talk about flexibility, scenario analyses and the need for a collaborative and continuous strategy process that is integrated into operative planning and execution. However, achieving such a process requires implementation to be done in ways that have perhaps not been considered yet.
Pushing innovation and cost effectiveness through Design-to-cost
5 April 2012 — In industries such as automotive, IT and telecom the drive for continuous innovation while reducing costs have long been the norm. The same trend has spread to other areas as well, touching both products and services; customers want more, but they want it for less. There is an increased demand for simultaneous innovation and cost reduction
Lessons learned from policy support for academic-industry collaborative startups in Finland
23 July 2014 — We review lessons learned from the development of Finland’s venture capital and private equity ecosystem development, and what insights this could provide to South Korean government.
Manufacturers, make your brand portfolio work again in China
6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.
Reddal Talks: Convincing storytelling for startups and corporate accelerators
28 December 2017 — A convincing storyline is important for startups when communicating with investors. This video talks about how to do it right. We also discuss corporate accelerators. These can drive innovation, but only if customers are actively involved along the process.
China built its first cruise ship, initiating an ambitious plan to take a share of the multi-billion industry
6 October 2023 — After 3 years of hiatus caused by the COVID-19 restrictions, international cruise lines can now resume sailings from China. However, China has moved forward on a 10-year plan with its own cruise line, with the ambition to become a key player in this multi-billion-dollar industry.
Business in Europe for Korean companies: mid-pandemic opportunities
12 October 2020 — COVID-19 is accelerating socio-economic structural changes, supported by policies of European and Korean governments. However, given the magnitude of economic challenges, government actions are not enough.
AI and Robotics in East Asia: Pathways to global competitiveness
19 September 2025 — In an interview with The Digital Times, Per Stenius, CEO and Client Director at Reddal, discussed how South Korea can advance its AI and robotics ecosystem to boost global competitiveness.