Capturing the neglected consumption growth potential in China
29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.
An emerging trend of compact luxury cruise ships in the marine industry
6 November 2023 — Several new cruise lines are adopting an underdog strategy, deviating from the trend of launching increasingly larger cruise ships with up to 10 000 people in passenger capacity. While giant ships are a short-term "cash cow" for operators, smaller ships are believed to have distinct long-term advantages.
Reddal Talks: Strategy, honestly! Ep. 1 SWOT analysis - what is it good for?
5 July 2021 — In our "Strategy, honestly!" video podcast series we discuss some of the common strategy tools and methodologies, in an honest way. Now that we have done the introduction to the series, it is time for episode 1 and sharing insights on a more specific strategy topic.
Stochastic budgeting – forecasting large uncertain sales projects
21 June 2012 — Today’s markets are increasingly sensitive, and analysts react strongly to even the slightest unexpected events in a company’s performance. The efficiency of markets to share, disseminate and analyze data is seen in the increased volatility that seems to affect companies even in the most stable industries. Sales budgeting and forecasting is an area where even basic improvements can yield a much deeper insight into the company’s situation and outlook.
Crisis management in the age of extreme uncertainty
11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.
Building a global perspective through international expansion – opportunism, virality and agility
26 June 2014 — Our mission at Reddal has always been to contribute to the growth of companies of all sizes globally. During our four years of operations and two years of international expansion, our mission has remained fundamentally the same but has become deeper and more insightful as we have gained more experience of global operations
CEO interview: Company folded but the great learning experience surpasses all regrets
9 November 2012 — Christoffer Winquist (38), the CEO of Rewindy, recently decided to close the shop. In this interview he shares his one-year experience of building the company from an idea to the beta launch. While deciding to give up was a hard decision, he says that he has no regrets. The learnings from Rewindy last a lifetime, and he is now looking for new opportunities, potentially as an entrepreneur.
Reddal Talks: Strategy, honestly! Ep. 7 Lessons from war - seeing strategy in a larger context
15 December 2021 — In our "Strategy, honestly!" video podcast series we discuss some of the common strategy tools and methodologies, in an honest way. During season 2, Per, Janne, and Pyry are excited to share with you more insights and deepen your knowledge on the key strategy frameworks existing out there.