Optimizing sales managers’ role in digital sales transformations
23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.
Stochastic budgeting – forecasting large uncertain sales projects
21 June 2012 — Today’s markets are increasingly sensitive, and analysts react strongly to even the slightest unexpected events in a company’s performance. The efficiency of markets to share, disseminate and analyze data is seen in the increased volatility that seems to affect companies even in the most stable industries. Sales budgeting and forecasting is an area where even basic improvements can yield a much deeper insight into the company’s situation and outlook.
Energy storage systems (ESS) – disrupting industries
31 July 2015 — Energy storage systems (ESS) are one of the most critical components that is leading the change of the entire energy industry. As technology continues to develop the industry dynamics, the energy sector is likely to be very active, offering opportunities to players with a clear strategy.
Learning from Northern European companies – green and sustainable management
1 July 2021 — In this interview with Forbes Korea, Reddal Senior Client Director Dr. Per Stenius discusses the development of sustainable management in Korean companies, drawing on learnings from the Nordic countries.
Tech startups can minimize their time in the trough of sorrow with a zoom-in pivot
16 September 2015 — We reflect on the experience of an early-stage mobile startup and its struggles in the “trough of sorrow”. During this phase, many teams make the classic mistake of adding the “next feature” in hopes to spark traction for the entire product. Instead, mobile startups should consider a “zoom-in” pivot, where a single feature becomes the whole product
Applying an iterative “lean startup” approach to geographic expansion
2 October 2013 — “Lean Startup” is an increasingly prevalent doctrine for startups around the world. In addition to product development, the lean startup ideas and best practices can be applied in corporations more broadly especially for new corporate business ventures and, particularly, market expansion for globally ambitious companies.
CEO interview: Cloning proven startup business models into Korea
7 November 2012 — Patenting business models is a costly and time-consuming task, let alone hard to enforce in many countries. Hyemin Lee (28), CEO of People & Co., discusses her experience in accelerating her startup with the Samwer brothers of Rocket Internet, the copycat kings of Europe.
Expanding a professional services firm globally – lessons learned from Reddal's internationalization
2 October 2013 — Geographical expansion is a necessity for all growth companies at some point, once local markets have been saturated. Success requires establishing the brand, reputation and network as well as building local staff and capabilities, integrating across different cultures.



