South Korea – an interesting market for European companies
26 April 2024 — Despite slower growth in recent years, Korea remains a major economic force. As more foreign companies are engaging with Korea and Young Korean firms are also networking globally, the Korean market is become increasingly attractive and accessible to international, especially European, businesses.
Revenue growth from existing customer base
26 June 2014 — Growth strategies typically focus on diversification and expansion into new areas. Reddal also has talked about the importance of venturing into new areas. This article describes how to run a growth program for existing customers as a systematic process – from identifying the growth accounts and their potential, to managing and following up the sales execution.
Digital B2B customer portals – leveraging B2C learnings in the B2B world
15 September 2017 — With the increasing importance of customer experience across industries, B2B companies can differentiate by borrowing from the B2C playbook and simplifying their customer interface, facilitating relationship management, and developing digital customer portals.
Transforming reporting from bureaucracy to a value driving process
18 June 2021 — Reporting is at the core of most corporations and fast-growing SMEs. Yet surprisingly little attention is paid on the actual value add of the reporting process and especially the “bang for the buck”.
Effective digital business building through growth KPIs and digital marketing
2 October 2014 — Identifying and optimizing the growth KPIs of your product or service is critical to properly structure an effective digital marketing strategy. When businesses focus on a few key actionable metrics, the limited resources can be optimized to maximize impact in both marketing and overall growth.
CEO interview: Company folded but the great learning experience surpasses all regrets
9 November 2012 — Christoffer Winquist (38), the CEO of Rewindy, recently decided to close the shop. In this interview he shares his one-year experience of building the company from an idea to the beta launch. While deciding to give up was a hard decision, he says that he has no regrets. The learnings from Rewindy last a lifetime, and he is now looking for new opportunities, potentially as an entrepreneur.
CEO interview: Cloning proven startup business models into Korea
7 November 2012 — Patenting business models is a costly and time-consuming task, let alone hard to enforce in many countries. Hyemin Lee (28), CEO of People & Co., discusses her experience in accelerating her startup with the Samwer brothers of Rocket Internet, the copycat kings of Europe.
Capturing the private equity value creation opportunity among Korean mid-cap SMEs
31 August 2016 — We present some early results from our recent study into Korean private equity, and in particular the mid-cap SME sector. The Korean economy needs to find a new path to growth, and SMEs must play a major role.