Strategies for driving the transformation in the software industry
16 March 2013 — Traditionally, software companies have been purely focusing on developing software and selling it to consumers or businesses. However, during the past five years, app stores and cloud computing have changed the industry logic. Software companies can no longer rely on plain software sales, as the business models have evolved to providing services and solutions.
Optimizing sales managers’ role in digital sales transformations
23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.
Boosting sales performance management through iterative lean start-up type approach
20 December 2016 — Improving sales performance management is a straightforward way to focus efforts where they can bring most value. Developing sales performance management through lean start-up type methodology can help companies leverage existing growth opportunities more effectively without wasting resources.
Pushing innovation and cost effectiveness through Design-to-cost
5 April 2012 — In industries such as automotive, IT and telecom the drive for continuous innovation while reducing costs have long been the norm. The same trend has spread to other areas as well, touching both products and services; customers want more, but they want it for less. There is an increased demand for simultaneous innovation and cost reduction
A data-driven approach to validate product-market fit with early adopters
14 April 2014 — Finding product-market fit is a prerequisite for any early-stage company to achieve fast-growth. This requires a data-driven approach towards product iteration. In this article, we introduce practical methodologies and tools that we have successfully used to test and achieve product-market fit.
Smart homes are coming - who will be in them?
22 March 2015 — The smart home market is undergoing rapid growth. Although this is a complicated market, and one where integrated and networked solutions may be required, it is also ripe for beautifully simple innovation, as demonstrated by some of the startups in the field.
Creating value in gridlocked industries
7 November 2017 — In a saturated and stagnant market, the whole industry is often stuck in a gridlock. This article focuses on the case of Korean packaging industry, and presents some initial thoughts on key value creation levers that could lead the winners into a new healthier industry paradigm.
Lessons from the Nordics – perspectives on Korean venture capital and startup ecosystem
29 September 2021 — The Nordic startup ecosystems have grown their significance during the past decades, the development phases and key characteristics of the ecosystems can offer lessons to learn for the Korean startup landscape.