From pricing theories to concrete analyses, decisions and actions
20 June 2012 — Everyone acknowledges that pricing is a key contributor for business results. However, pricing is much more than setting up a right price level. This article gives an overview on how pricing analytics should be done, what are the key decision points in a pricing model and what must be taken into account to ensure a successful implementation of a pricing model.
China sharpens maritime economic statecraft amid US tensions
15 October 2025 — Recent Chinese actions, from sanctioning U.S. subsidiaries of South Korea’s Hanwha Ocean to imposing steep port fees on U.S.-linked vessels, illustrate Beijing’s growing use of targeted economic tools in the maritime domain.
Policy ecosystem for strengthening innovation capacities
13 December 2019 — Reddal Client Director, Dr. Per Stenius, was invited to speak about how countries can strengthen innovation capabilities through a policy ecosystem at APCTT International Conference 2019, Malaysia.
Capturing the neglected consumption growth potential in China
29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.
Governance reform to accelerate SMEs’ growth in Korea
13 January 2025 — The Korean industrial ecosystem needs to reduce its excessive reliance on conglomerates and enhance the independence of SMEs. This shift would benefit individual companies and contribute to the value enhancement of the Korean economy.
Vision-driven strategy the Korean way
30 December 2011 — South Korean companies have for years been among the fastest growing in the world. To understand how Korean companies drive their growth, Reddal traveled to this rapidly developing country and visited multiple companies. The objective was to understand how Korean management thinks about strategy and how they translate their ambition into execution.
Transforming reporting from bureaucracy to a value driving process
18 June 2021 — Reporting is at the core of most corporations and fast-growing SMEs. Yet surprisingly little attention is paid on the actual value add of the reporting process and especially the “bang for the buck”.
Effective digital business building through growth KPIs and digital marketing
2 October 2014 — Identifying and optimizing the growth KPIs of your product or service is critical to properly structure an effective digital marketing strategy. When businesses focus on a few key actionable metrics, the limited resources can be optimized to maximize impact in both marketing and overall growth.