B2B productization for improved sales process efficiency and demand validation
19 December 2014 — Sales and marketing competences are often still at a premature stage in many Finnish technology-oriented companies. In this article the concept and basic approach of B2B productization is presented and illustrated with some real-life case examples from a Finnish technology company.
Pushing innovation and cost effectiveness through Design-to-cost
5 April 2012 — In industries such as automotive, IT and telecom the drive for continuous innovation while reducing costs have long been the norm. The same trend has spread to other areas as well, touching both products and services; customers want more, but they want it for less. There is an increased demand for simultaneous innovation and cost reduction
Creating value in gridlocked industries
7 November 2017 — In a saturated and stagnant market, the whole industry is often stuck in a gridlock. This article focuses on the case of Korean packaging industry, and presents some initial thoughts on key value creation levers that could lead the winners into a new healthier industry paradigm.
South Korea’s opportunity to pave the way for a more promising future, amidst current uncertainties
3 February 2025 — Amid the ongoing political turmoil in Korea and the implications of Trump’s second presidency, the Korean economy faces the risk of significant instability. Now is the critical moment for Korea to reform its old growth model for a brighter future.
Boosting the discovery of a mobile application by fully leveraging digital marketing and social media
22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.
Vision-driven strategy the Korean way
30 December 2011 — South Korean companies have for years been among the fastest growing in the world. To understand how Korean companies drive their growth, Reddal traveled to this rapidly developing country and visited multiple companies. The objective was to understand how Korean management thinks about strategy and how they translate their ambition into execution.
Advancing South Korean shared growth and global competitiveness
12 September 2025 — At the 119th Shared Growth Forum, Holim Wang, Manager at Reddal Korea, shared perspectives on advancing Korean economy by enhancing the competitiveness of its SMEs and lessen the dependence on conglomerates.
Dynamic pricing - a little understood tool for boosting growth
26 September 2017 — Dynamic pricing is a powerful, yet underutilized revenue management tool with applicability across industries. Many companies lack understanding of the value of dynamic pricing, or the requirements to implement it.