Business in Europe for Korean companies: mid-pandemic opportunities

Business in Europe for Korean companies: mid-pandemic opportunities

12 October 2020 — COVID-19 is accelerating socio-economic structural changes, supported by policies of European and Korean governments. However, given the magnitude of economic challenges, government actions are not enough.

Discovering business opportunities in South Korea

Discovering business opportunities in South Korea

15 July 2020 — South Korea has been known as a rapidly growing prosperous economy, home to global conglomerates called chaebols. However, actual opportunities and challenges of the South Korean market remain unknown to most foreign companies. Here we discuss recent developments in the South Korean economy, and what they mean in terms of opportunities for market entry.

Manufacturers, make your brand portfolio work again in China

Manufacturers, make your brand portfolio work again in China

6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.

Capturing the neglected consumption growth potential in China

Capturing the neglected consumption growth potential in China

29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.

SMEs and national economic development

SMEs and national economic development

12 February 2020 — Reddal Client Director, Dr. Per Stenius, was invited to speak about the impact of SMEs on national economic development at the APEC Public-Private Dialogue “Capitalize on Research and Development” 2020 in Malaysia.

Policy ecosystem for strengthening innovation capacities

Policy ecosystem for strengthening innovation capacities

13 December 2019 — Reddal Client Director, Dr. Per Stenius, was invited to speak about how countries can strengthen innovation capabilities through a policy ecosystem at APCTT International Conference 2019, Malaysia.

Exploring new growth paths for technology SMEs

Exploring new growth paths for technology SMEs

26 July 2019 — Reddal Client Director, Dr. Per Stenius, was invited to speak on real life technology transfer experiences and insights into new growth paths for technology SMEs at APCTT Regional Workshop 2019, India.

Amidst the critical changes in Iranian economy can lie new opportunities

Amidst the critical changes in Iranian economy can lie new opportunities

18 December 2018 — In light of the critical changes the Iranian economy has undergone recently, we look in this short update into the different developments and new opportunities these changes are bringing about.