Kun Cao
Senior Manager
Senior Manager with solid experience in corporate and business unit strategy, market entry, new business development, and digitization. Currently leading various strategy efforts in energy, telecom, and IT sectors.
Finnish economy’s adaptability in an ever-changing world
14 July 2025 — On May 28, 2025, Reddal hosted the first event of a global series of CEO Forums, themed “Finnish economy’s adaptability in an ever-changing world”, exploring the key challenges and opportunities shaping Finland’s – and Europe’s – future.
Vertical integration at sea: MSC’s port acquisition attempt triggers competition concerns
6 June 2025 — CK Hutchison’s decision to sell a majority stake in its global ports business to MSC has raised widespread concerns across the shipping and logistics industry. The deal, which would significantly expand MSC’s port presence worldwide, could disrupt competitive balance and tighten control over global trade routes.
Navigating global uncertainty using scenario analysis
23 May 2025 — Global uncertainty, driven by shifting geopolitical dynamics and trade disruptions, requires strategic foresight from businesses to ensure resilience and adaptability. This article explores the use of scenario analysis as a method to navigate such uncertainties effectively.
Unlocking Vietnam’s sustainable bond market: Overcoming barriers and empowering corporate leaders to drive green finance
27 January 2025 — Sustainable bond market is essential to mobilize financing flows, but its potential remains untapped in Vietnam. This article explores the key challenges and highlights how corporates can leverage green finance to position themselves at the forefront of Vietnam’s sustainable transformation.
Unlocking opportunities and overcoming challenges for SMEs expanding to the UAE market
18 November 2024 — UAE’s economic diversification is opening opportunities for SMEs, backed by a favorable business environment. This article explores key sectors, considerations, and challenges. Explore what it takes to succeed in this dynamic market.
Your supply chain can benefit from a practical implementation of the "China Plus One" strategy
12 November 2024 — Due to EU-China tit-for-tat tariffs and Trump's second term, companies seek supply chain alternatives. However, many doubt viability, worry about repercussions and struggle to achieve cost-saving. Pragmatic analysis and risk mitigations with a dynamic roadmap can maximize value capture.
Understanding the potential in Saudi Arabia's growing cruise market
13 September 2024 — Saudi Arabia’s cruise sector is booming under Vision 2030, opening lucrative opportunities for global cruise operators, shipbuilders, and cruise passengers across the value chain. Discover what is driving this growth.
No time to waste – A collaborative approach to boost South Korea’s competitiveness in global sustainability ecosystem
5 July 2024 — South Korea's conglomerate-driven, top-down economic structure faces challenges in the global shift toward sustainability, necessitating agile and drastic measures to improve environmental impact. To achieve long-term competitiveness, collective efforts are needed from the domestic private sector, the government, and foreign technical partners.