All insights
Revenue growth from existing customer base
26 June 2014 — Growth strategies typically focus on diversification and expansion into new areas. Reddal also has talked about the importance of venturing into new areas. This article describes how to run a growth program for existing customers as a systematic process – from identifying the growth accounts and their potential, to managing and following up the sales execution.
A data-driven approach to validate product-market fit with early adopters
14 April 2014 — Finding product-market fit is a prerequisite for any early-stage company to achieve fast-growth. This requires a data-driven approach towards product iteration. In this article, we introduce practical methodologies and tools that we have successfully used to test and achieve product-market fit.
Improving decision-making by including uncertainty in budgets
14 April 2014 — Quantifying and estimating project and investment results are very important for financial planning, investment comparison and decision making purposes. However, business is always conducted in an uncertain environment while financial planning is commonly done using single-value revenue and cost-side estimates, which managers assess using rules of thumb. In this article, we present an approach where the best, base and the worst case scenarios are used to improve the estimates.
Applying an iterative “lean startup” approach to geographic expansion
2 October 2013 — “Lean Startup” is an increasingly prevalent doctrine for startups around the world. In addition to product development, the lean startup ideas and best practices can be applied in corporations more broadly especially for new corporate business ventures and, particularly, market expansion for globally ambitious companies.
Expanding a professional services firm globally – lessons learned from Reddal's internationalization
2 October 2013 — Geographical expansion is a necessity for all growth companies at some point, once local markets have been saturated. Success requires establishing the brand, reputation and network as well as building local staff and capabilities, integrating across different cultures.
CEO interview: Globalize your company or perish
4 September 2013 — The debate to stay local or go global is a frequent topic in businesses of all sizes. Amidst all the hype, how does the CEO know when to make this decision? We sat down with Saeju Jeong, Co-founder and CEO of Noom to discuss his decision making process in expanding his company into Korea and Japan.
Towards more strategic cost management
22 March 2013 — The prolonged global economic downturn has enforced continuous waves of restructuring across industries. Unfortunately, many have selected an easy approach and initiated “across the board” cuts without clear choices on what to cut and where to invest. In this article, we explain why and how a more strategic approach should be considered.
Boosting the discovery of a mobile application by fully leveraging digital marketing and social media
22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.