New market entry - best practices and lessons learned
2 February 2023 — In a series of webinars and lectures, we discuss how leveraging a systematic and structured methodology for international expansion and new market entry can increase chances of success.
Boosting the discovery of a mobile application by fully leveraging digital marketing and social media
22 March 2013 — The explosive growth of app platforms has turned app discovery into the number one challenge for marketers and developers alike. This article describes how to boost the discovery of your mobile app through digital marketing and social media.
Reddal Talks: Strategy, honestly! Ep. 4 Growth/share matrix – is it still valid?
15 October 2021 — In our "Strategy, honestly!" video podcast series we discuss some of the common strategy tools and methodologies, in an honest way. Starting a new season, Per, Janne, and Pyry are excited to share with you more insights and deepen your knowledge on the key strategy frameworks existing out there.
Virtual Reality and Augmented Reality: upcoming consumer and business powertool
29 January 2016 — Both technical and consumer trends are pointing to the possibility of Virtual Reality (VR) becoming the next mass consumer and business applications power tool. A related technology, Augmented Reality (AR), is expected to follow suite soon.
Public cloud's growth and outlook - adressing new opportunities
29 October 2015 — Cloud computing is now a part of our everyday lives. Although many people are not aware of all the things cloud provides them, most of us would have a hard time being without it. Cloud is a genuine technical paradigm shift, with broad based implications on today’s technology landscape.
Reddal Talks: Breaking out of a gridlocked industry
6 November 2017 — Companies in traditional industries often face a gridlock with low growth and a saturated market. Unless decisive moves are taken by the management, breaking out of this cycle is challenging.
Digital B2B customer portals – leveraging B2C learnings in the B2B world
15 September 2017 — With the increasing importance of customer experience across industries, B2B companies can differentiate by borrowing from the B2C playbook and simplifying their customer interface, facilitating relationship management, and developing digital customer portals.