Viivi Tyni

Viivi Tyni

Alumnus (Business Analyst)

Former Business Analyst with experience in program management and strategy.

Insights by Viivi Tyni
Market leadership in the digital and customer centric age

Market leadership in the digital and customer centric age

10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.