Reddal Talks: The potential of the Iranian market

New business buildingStrategy

1 November 2017 — Iran is a controversial market, fairly unfamiliar for many. Often portrayed in a biased light by Western media, it is in reality developing rapidly. We share some experiences and insights about this market, gained during the past five years of our work in Iran.

Iran is a controversial market, which most people are not fully familiar with. Western media in particular portrays this country often in a biased way. Nevertheless, Iran is a growing and vibrant market with a population of over 80 million, and the country also has an active industrial base. Within the market, several foreign players are already active – such as Carrefour, Samsung, LG, Toyota, Mazda, Huawei and many others. Many German, French and Italian companies are investigating ways to enter, as well as some Americans (through their European subsidiaries). In this video Per Stenius and Kaveh Asadzamaneh, who have been leading Reddal’s work in Iran over the past five years, share some of their experiences and insights about this fairly unknown market.

Read more about the topic in our Reddal Insights article - Defining Iran's path for growth.

Tags
Iran, IRAMOT, Reddal Dubai, Tehran, Trade embargo, Iran sanctions

Our most popular insights More →

New business buildingSales growthStrategy

Discovering business opportunities in South Korea

15 July 2020 — South Korea has been known as a rapidly growing prosperous economy, home to global conglomerates called chaebols. However, actual opportunities and challenges of the South Korean market remain unknown to most foreign companies. Here we discuss recent developments in the South Korean economy, and what they mean in terms of opportunities for market entry.

Read post

StrategyDigitizationTurnaround and transformation

What is next for Korea after initial success in containing COVID-19 crisis

11 August 2020 — In this article, we analyze the success of Korean government’s immediate responses and make recommendations for Korean companies to leverage the crisis as an opportunity and fully utilize their potential.

Read post

StrategyTurnaround and transformation

Crisis management in the age of extreme uncertainty

11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.

Read post

StrategyM&A and divestmentsSales growthNew business building

Increasing agility in decision-making to improve competitiveness

3 October 2018 — Corporations must increasingly be agile and timely decisions are critical to initiate changes. Complex organizational structures, management by consensus and unstructured decision-making processes hinder agility in decision-making.

Read post

DigitizationSales growth

Digital B2B customer portals – leveraging B2C learnings in the B2B world

15 September 2017 — With the increasing importance of customer experience across industries, B2B companies can differentiate by borrowing from the B2C playbook and simplifying their customer interface, facilitating relationship management, and developing digital customer portals.

Read post

Turnaround and transformation

Building the skills of a Chief Transformation Officer

18 September 2017 — In a world of continuous change, companies should turn market pressure into a change capability that becomes a competitive advantage. Appointing a chief transformation officer to comprehensively lead change itself is a solution.

Read post