Changing the way businesses grow

What we do

Reddal is a global professional services firm offering business development as a service — a relentless partner for growth.

Our offering

We focus on the CEO agenda, from strategy and sales growth to productivity improvement. Our teams draw on years of front-line experience and deep industry expertise to generate impact and ensure your long term success.

Strategy

Reddal Talks: Convincing storytelling for startups and corporate accelerators

28 December 2017 — A convincing storyline is important for startups when communicating with investors. This video talks about how to do it right. We also discuss corporate accelerators. These can drive innovation, but only if customers are actively involved along the process.

Discovering business opportunities in South Korea

15 July 2020
Per Stenius

South Korea has been known as a rapidly growing prosperous economy, home to global conglomerates called chaebols. However, actual opportunities and challenges of the South Korean market remain unknown to most foreign companies. Here we discuss recent developments in the South Korean economy, and what they mean in terms of opportunities for market entry.

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Manufacturers, make your brand portfolio work again in China

6 July 2020
Kun Cao

Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.

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Capturing the neglected consumption growth potential in China

29 June 2020
Kun Cao

Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.

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