What we do
Reddal is a global professional services firm offering business development as a service — a relentless partner for growth.
Changing the way businesses grow
We focus on the CEO agenda, from strategy and sales growth to productivity improvement. Our teams draw on years of front-line experience and deep industry expertise to generate impact and ensure your long term success.
Strategy
Reddal Talks: Convincing storytelling for startups and corporate accelerators
28 December 2017 — A convincing storyline is important for startups when communicating with investors. This video talks about how to do it right. We also discuss corporate accelerators. These can drive innovation, but only if customers are actively involved along the process.
Manufacturers, make your brand portfolio work again in China
6 July 2020
Kun Cao
Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation and offers a continuous and iterative approach for industrial players to respond to these dynamics by revising their brand portfolio strategy.
Read postCapturing the neglected consumption growth potential in China
29 June 2020
Kun Cao
Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.
Read postWhen traditional manufacturers encounter digital disruptors: collaborate and compete on industrial digital solutions
23 June 2020
Shan Gao
The market landscape of traditional manufacturing companies has been facing large scale digital disruptions. This article discusses the patterns of disruption and suggests a potential response strategy.
Read postGlobal locations
Helsinki Seoul Middle East Kuala Lumpur
Contact us
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