It's in Our Nature
Trust is built on credibility, and credibility comes from acting in others’ interests before your own.
The credibility of a pod of orcas
To witness these magnificent creatures majestically cruising through the fjord or wave-riding the ocean swells – a pod of orcas is an impressive and incredible sight indeed. Orcas are great examples of teamwork, communication and mutual trust. As tight-knit family groups, they develop effective and cooperative techniques and use a wide variety of sophisticated sounds to communicate with each other even over great distances. Research has shown that orca families pass down their own distinct culture and techniques through generations. Their appearance builds instant credibility as it seems their team coordination is intellectual problem-solving as its best.