We work with clients across industries, and our service is designed to apply across the different development stages of a company. Today our clients include stock-listed corporations, government owned companies, public sector agencies, SMEs and even start-ups, with revenues ranging from 10B€+ down to 10M€ and below. We work in well defined sprints, side-by-side in the front line with our clients. Reddal is there to help getting the work done be it strategy, corporate transformation, M&A or a turnaround. Below you find some examples of work done as part of our current client engagements.
A stock listed technology company developing long-term strategy
The CEO approached Reddal with a tough question – how to best develop the next wave strategy that goes beyond the following decade? Rather than involving a top4 strategy consultancy, the management team decided to involve Reddal to work side-by-side with them. This approach ensured that the problem solving pace fitted the company management’s schedules, and all issues were addressed by a solid inhouse effort supported by the analytical resources and methodology from Reddal.
A large consumer goods company focusing its business portfolio
To maintain strategic focus and free up funds for driving growth of its core business, the company decided to consider strategic alternatives for two business units, whose role in the overall business portfolio was no longer clear. The effort included, among other alternatives, consideration of the complete divestiture of these business units. Reddal worked with the management team to analyze strategic options for the business units including historical and forward looking financial analyses and valuation, screening and initiating discussion with potential buyer candidates and developing information memorandum material for the interested parties.
Business building for a project-driven governmental organization
Our client had identified an opportunity for a new type of activity within their domain, but was not comfortable with building the new unit from scratch with existing in-house resources alone. Not only were resources limited, the staff’s expertise is mainly in driving its existing activities forward, and so skill development in building new businesses was required. A pilot project was started with Reddal supporting project management, defining and implementing processes, and ensuring that the lessons learned and the expertise stay in the organization and carry on to future endeavors. Working side by side in the frontline, the client staff and Reddal team members have jointly established and kick started the new operations, and are now scaling its activities to the next level. Throughout the effort a blue print document and toolkit has been developed, documenting the process and lessons learned.
A large consumer goods company going through a transformation
Amidst a transformation of the corporation, the management team is constantly facing challenges on multiple fronts. Changing organizational structure, development of cross corporate processes, M&A and post merger integration, cost reductions and overall corporate strategy are issues that are processed iteratively in the management team and board meetings. To ensure adequate analytical and process development capacity to meet peak demands, the CEO involved Reddal to work together with the company’s staff both at the HQ and in the front line to handle the transformation.
Transformation of a foreign subsidiary for a stock listed technology company
A stock listed company had acquired a technology start-up, which had a poor profitability but provided promising growth opportunities. The financial situation had gone worse after the acquisition and the parent company decided to start a transformation program to conduct a financial turnaround and to finalize the post-merger integration of the start-up. Reddal took on the challenge to coordinate the transformation program consisting of six streams from R&D to sales and marketing. In addition to program coordination, Reddal, in close co-operation with the operative staff, was involved in financial analyses, strategy development and handling front-line issues in urgent cases. The situation was stabilized in half a year and the subsidiary has now returned to a growth path and made a step change in profitability.
An SME seeking growth amidst a challenging market
The company has grown throughout its 10+ year history, and is now operating across all Nordic countries at a revenue level of 10M€+. The recent market turmoil has forced the company to seek funding and adjust its operations. Working with the top management and the Board, Reddal has taken on the challenge to complete the successful turnaround of the company, getting it off onto a renewed growth track. Financial analysis, working capital management, management reporting and weekly financial follow-up, investor and financier meetings are all part of our daily work.
Having secured funding, the company has now completed its restructuring. This has lead us into discussions about an industry changing roll-up, funded by an outside investor. Reddal staff operate in the formal role of Head of Business Development, working as in integral part of the management team through this process. As part of this work we have also developed a new operating model, implemented more efficient management reporting and provided tools for frontline sales staff to boost sales.
A technology startup entering a new market while seeking funding
This company had completed a successful first year, exceeding 1M€ in revenues, but needed more funds to sustain R&D. Growth also required entering new markets, several choices being available. The CEO and Reddal worked together to develop an adequate business plan for fundraising, and in parallel with this Reddal staff was sent to one potential new market for an initial entry scan. After meeting with distributors, potential clients and market experts a plan for market entry was developed, and incorporated into the business plan. The CEO successfully completed the fundraising and the company is now on track for further growth.
Want to learn more?
While we do not disclose our clients’ names in public, many of them are more than pleased to share their experiences with our service, and discuss the results achieved. If you are interested in learning more, please let us know so that we can arrange a potential reference meeting.