REDDAL

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Fresh perspectives on familiar scenes

CEOs often face the pressure of simultaneously addressing analysts’ questions about the company’s future while leading execution in-house. Most companies have a large portfolio of strategic projects, but it is often unclear how the projects in the end contribute to the value creation journey the company seeks. Going one step further, very few people among the management typically can quantify what value each strategic project brings, or whether the project has actually resulted in the value creation sought.

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The recent financial crisis has left many companies reeling. While the overall market starts to show some signs of improvement, the situation is still quite challenging among companies further down in the value chain. Our experiences in the SME sector indicate that these times put a heavy toll on management, who need to change gears rapidly when the market effects hit them.

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Finding funding for a new company or convincing corporate headquarters to support a new business line is tough these days. The discussion easily becomes something of a catch-22, where results and proof need to exist before the new venture is even started! Few find themselves in the lucky position where funding is secured at start to cover the full extent of the  start-up phase.

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To ensure our work together with our clients continues to become even more effective and efficient, we have started the development of a secure online platform that helps guide, drive and follow-up the results of strategic efforts across the corporation.

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