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Business in Europe for Korean companies: mid-pandemic opportunities

12 October 2020 — COVID-19 is accelerating socio-economic structural changes, supported by policies of European and Korean governments. However, given the magnitude of economic challenges, government actions are not enough.

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StrategyTurnaround and transformationSales growthNew business building

Manufacturers, make your brand portfolio work again in China

6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation. It offers a continuous and iterative approach for industrial players to respond to these changing market aspects by revising their brand portfolio strategy.

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