Tech startups can minimize their time in the trough of sorrow with a zoom-in pivot

Tech startups can minimize their time in the trough of sorrow with a zoom-in pivot

16 September 2015 — We reflect on the experience of an early-stage mobile startup and its struggles in the “trough of sorrow”. During this phase, many teams make the classic mistake of adding the “next feature” in hopes to spark traction for the entire product. Instead, mobile startups should consider a “zoom-in” pivot, where a single feature becomes the whole product