Most recent insights
Strategy — Turnaround and transformation — Sales growth — New business building
Manufacturers, make your brand portfolio work again in China
6 July 2020 — Consolidating Reddal’s learnings in China from the past few years, this article shares some observations on the dynamics of industrial goods market segmentation and offers a continuous and iterative approach for industrial players to respond to these dynamics by revising their brand portfolio strategy.
Sales growth — New business building — Strategy
Capturing the neglected consumption growth potential in China
29 June 2020 — Based on Reddal’s work in China over the past few years and recent insights, this article shares different realities around Chinese consumers and shares potential actions to tap into uncovered consumer potential in China.