Most recent insights
10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.
13 December 2019 — Digital transformation is fundamentally changing the business operations. Front-runners demonstrate how new business models and value creation opportunities are enabled by successful adoption of digital technologies, encouraging other firms to change too.