Reddal Talks: Convincing storytelling for startups and corporate accelerators

Strategy

28 December 2017 — A convincing storyline is important for startups when communicating with investors. This video talks about how to do it right. We also discuss corporate accelerators. These can drive innovation, but only if customers are actively involved along the process.

One of the common challenges startups face, especially in the early stage, is to convince users, partners and investors about the relevance, feasibility and potential scale of their idea. In this video, we introduce basic principles of formulating a convincing story, and discuss what investors typically expect from a pitch. We also consider the role of corporate accelerators. Startup mentality can be applied in a corporate setting to drive growth and innovation. However, for corporations running internal accelerators, it is important to encourage a "fail-fast" mentality and maintain a close dialogue with customers to ensure the right efforts are focused on.

Tags
Start-up, Storytelling, Storylining, Investor pitch, Investor expectation, Presentation tips, Corporate accelerator, Customer validation

Our most popular insights More →

New business buildingSales growthStrategy

Discovering business opportunities in South Korea

6 July 2018 — South Korea has been known as a rapidly growing prosperous economy, home to global conglomerates called chaebols. However, the actual opportunities and challenges of the South Korean market remain unknown to most foreign companies. Here we discuss recent developments in the South Korean economy, and what it means in terms of opportunities for market entry.

Read post

Turnaround and transformation

Building the skills of a Chief Transformation Officer

18 September 2017 — In a world of continuous change, companies should turn market pressure into a change capability that becomes a competitive advantage. Appointing a chief transformation officer to comprehensively lead change itself is a solution.

Read post

StrategyTurnaround and transformationM&A and divestmentsProductivity improvement

Reddal Talks: Outlook on Vietnam

1 November 2017 — FDI attraction, export growth and a thriving consumer market have been characteristics of the Vietnamese growth story but what is next for this emerging market in South-East Asia? We discuss the prospect of the Vietnamese economy, possible setbacks and potential remedies.

Read post

Digitization

Indoor tracking and maps: The hype died, but the show is not over

6 March 2016 — Between 2013 and 2015 hype around indoor tracking built up. Yet today nobody seems to talk about indoor tracking or remember the apps. While the hype has died, work has continued in the shadows addressing both issues with tracking technology and indoor maps.

Read post

Financial performance

Beyond reporting – developing the CFO role to create value in SMEs

21 July 2017 — SMEs have limited resources and CFOs are often unable to spend enough time on strategic initiatives. Our simple framework is a tool to develop the finance function to enable CFOs to participate more actively in strategic initiatives and maintain a high-level perspective.

Read post

New business buildingSales growthProductivity improvement

The untapped business opportunity in Southeast Asia – productivity improvement

30 March 2016 — Low productivity is the main challenge facing Southeast Asian economies. There is a macroeconomic imperative to boost productivity but implementation is difficult. In this article, we address automation, efficiency and human capital development as key new business development areas in the region.

Read post