Reddal Talks: Convincing storytelling for startups and corporate accelerators

Strategy

28 December 2017 — A convincing storyline is important for startups when communicating with investors. This video talks about how to do it right. We also discuss corporate accelerators. These can drive innovation, but only if customers are actively involved along the process.

One of the common challenges startups face, especially in the early stage, is to convince users, partners and investors about the relevance, feasibility and potential scale of their idea. In this video, we introduce basic principles of formulating a convincing story, and discuss what investors typically expect from a pitch. We also consider the role of corporate accelerators. Startup mentality can be applied in a corporate setting to drive growth and innovation. However, for corporations running internal accelerators, it is important to encourage a "fail-fast" mentality and maintain a close dialogue with customers to ensure the right efforts are focused on.

Tags
Start-up, Storytelling, Storylining, Investor pitch, Investor expectation, Presentation tips, Corporate accelerator, Customer validation

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