From pricing theories to concrete analyses, decisions and actions

20 June 2012 — Everyone acknowledges that pricing is a key contributor for business results. However, pricing is much more than setting up a right price level. This article gives an overview on how pricing analytics should be done, what are the key decision points in a pricing model and what must be taken into account to ensure a successful implementation of a pricing model.

Reddal Talks: Strategy, honestly! Ep. 5 Success is more than strategy – the 7-S framework

Reddal Talks: Strategy, honestly! Ep. 5 Success is more than strategy – the 7-S framework

22 October 2021 — In our "Strategy, honestly!" video podcast series we discuss some of the common strategy tools and methodologies, in an honest way. During season 2, Per, Janne, and Pyry are excited to share with you more insights and deepen your knowledge on the key strategy frameworks existing out there.

Improving decision-making by including uncertainty in budgets

14 April 2014 — Quantifying and estimating project and investment results are very important for financial planning, investment comparison and decision making purposes. However, business is always conducted in an uncertain environment while financial planning is commonly done using single-value revenue and cost-side estimates, which managers assess using rules of thumb. In this article, we present an approach where the best, base and the worst case scenarios are used to improve the estimates.

Optimizing sales managers’ role in digital sales transformations

Optimizing sales managers’ role in digital sales transformations

23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.

Crisis management in the age of extreme uncertainty

Crisis management in the age of extreme uncertainty

11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.

Managing the challenges throughout corporate digital transformation

Managing the challenges throughout corporate digital transformation

30 April 2020 — Consolidating Reddal’s observations and learnings on corporate digital transformation subject via 2018-2020, this article discusses the identified challenges and provides suggested actions to maximize the return of digital transformation.

Digital B2B customer portals – leveraging B2C learnings in the B2B world

Digital B2B customer portals – leveraging B2C learnings in the B2B world

15 September 2017 — With the increasing importance of customer experience across industries, B2B companies can differentiate by borrowing from the B2C playbook and simplifying their customer interface, facilitating relationship management, and developing digital customer portals.

Utilizing an agile structural approach in process development

Utilizing an agile structural approach in process development

23 October 2017 — To avoid the embarrassment of failed process development or ERP system, combining agile approach with process structure should be used. This article provides a practical way to solve the core problem behind the failures – how to reach the employee buy-in.