Effective digital business building through growth KPIs and digital marketing

Effective digital business building through growth KPIs and digital marketing

2 October 2014 — Identifying and optimizing the growth KPIs of your product or service is critical to properly structure an effective digital marketing strategy. When businesses focus on a few key actionable metrics, the limited resources can be optimized to maximize impact in both marketing and overall growth.

Building a global perspective through international expansion – opportunism, virality and agility

Building a global perspective through international expansion – opportunism, virality and agility

26 June 2014 — Our mission at Reddal has always been to contribute to the growth of companies of all sizes globally. During our four years of operations and two years of international expansion, our mission has remained fundamentally the same but has become deeper and more insightful as we have gained more experience of global operations

Applying an iterative “lean startup” approach to geographic expansion

2 October 2013 — “Lean Startup” is an increasingly prevalent doctrine for startups around the world. In addition to product development, the lean startup ideas and best practices can be applied in corporations more broadly especially for new corporate business ventures and, particularly, market expansion for globally ambitious companies.

Expanding a professional services firm globally – lessons learned from Reddal's internationalization

2 October 2013 — Geographical expansion is a necessity for all growth companies at some point, once local markets have been saturated. Success requires establishing the brand, reputation and network as well as building local staff and capabilities, integrating across different cultures.

CEO interview: Cloning proven startup business models into Korea

7 November 2012 — Patenting business models is a costly and time-consuming task, let alone hard to enforce in many countries. Hyemin Lee (28), CEO of People & Co., discusses her experience in accelerating her startup with the Samwer brothers of Rocket Internet, the copycat kings of Europe.

CEO interview: Finding the optimal funding approach for a startup in Korea

26 October 2012 — Jong-ik Kwon (31), the CEO of iPetBrand, is an entrepreneur with a solid academic background. The idea for his current venture, iPetBrand, stemmed from Mr. Kwon’s love for animals and people who care about animals. iPetBrand seeks to integrate the vet network with the value chain, and Mr. Kwon’s vision is to make iPetBrand the most recognized brand in pet care. To fulfill this, he needed funding. We talked to Mr. Kwon about his fundraising experiences.

From pricing theories to concrete analyses, decisions and actions

20 June 2012 — Everyone acknowledges that pricing is a key contributor for business results. However, pricing is much more than setting up a right price level. This article gives an overview on how pricing analytics should be done, what are the key decision points in a pricing model and what must be taken into account to ensure a successful implementation of a pricing model.

Pushing innovation and cost effectiveness through Design-to-Cost

Pushing innovation and cost effectiveness through Design-to-Cost

5 April 2012 — In industries such as automotive, IT and telecom the drive for continuous innovation while reducing costs have long been the norm. The same trend has spread to other areas as well, touching both products and services; customers want more, but they want it for less. There is an increased demand for simultaneous innovation and cost reduction