Venla Pouru

Venla Pouru

Alumnus (Manager)

Former Manager with broad experience in program management and process development.

Insights by Venla Pouru
Managing complex programs – standardize and decentralize for efficiency and agility

Managing complex programs – standardize and decentralize for efficiency and agility

28 March 2016 — In complex projects and programs, the choice of operating model (structure, processes and tools) is a key driver of success and execution efficiency. This article presents the evolution of a particularly complex technology program from a top-heavy organization to an agile “divisional” (self-contained) structure.

B2B productization for improved sales process efficiency and demand validation

B2B productization for improved sales process efficiency and demand validation

19 December 2014 — Sales and marketing competences are often still at a premature stage in many Finnish technology-oriented companies. In this article the concept and basic approach of B2B productization is presented and illustrated with some real-life case examples from a Finnish technology company.