Reddal Insights
Venla Pouru

Venla Pouru

Venla Pouru
Manager

Former Manager with broad experience in program management and process development.

Insights by Venla Pouru

Program managementTurnaround and transformation

Managing complex programs – standardize and decentralize for efficiency and agility

28 March 2016 — In complex projects and programs, the choice of operating model (structure, processes and tools) is a key driver of success and execution efficiency. This article presents the evolution of a particularly complex technology program from a top-heavy organization to an agile “divisional” (self-contained) structure

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Sales growth

B2B productization for improved sales process efficiency and demand validation

19 December 2014 — Sales and marketing competences are often still at a premature stage in many Finnish technology-oriented companies. In this article the concept and basic approach of B2B productization is presented and illustrated with some real-life case examples from a Finnish technology company.

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