Tuomas Virtanen
Alumnus (Manager)
Former Manager with experience in strategy, program management and pricing.
Reddal Insights
Tuomas Virtanen
Tuomas Virtanen
Insights by Tuomas Virtanen
Sales growth
Dynamic pricing - a little understood tool for boosting growth
26 September 2017 — Dynamic pricing is a powerful, yet underutilized revenue management tool with applicability across industries. Many companies lack understanding of the value of dynamic pricing, or the requirements to implement it.
Sales growth
Implementing dynamic pricing for smart revenue management
19 December 2014 — Dynamic pricing is a revenue management process where the products or services are priced differently depending on the current demand and supply conditions in the market. This article describes how dynamic pricing can be utilized to improve the top line – from setting up the objectives to execution of revenue management.