Giao Le

Giao Le

Manager

Manager with experience in market intelligence, six sigma, strategy and program management. Currently on maternity leave, enjoying family life with her first born.

Insights by Giao Le
What is next for Korea after initial success in containing COVID-19 crisis

What is next for Korea after initial success in containing COVID-19 crisis

11 August 2020 — In this article, we analyze the success of Korean government’s immediate responses and make recommendations for Korean companies to leverage the crisis as an opportunity and fully utilize their potential.

Crisis management in the age of extreme uncertainty

Crisis management in the age of extreme uncertainty

11 August 2020 — It is still too early to say who is right and wrong in the aftermath of COVID-19, but the pandemic provides a unique opportunity to analyze the dynamics that influence how nations respond to a common threat. In this article, we provide an in-depth analysis of how Vietnam handled the first wave of the pandemic and propose a framework for business leaders to draft a crisis response and enhance their organization’s resilience in a crisis.

Market leadership in the digital and customer centric age

Market leadership in the digital and customer centric age

10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.

SMEs and national economic development

SMEs and national economic development

12 February 2020 — Reddal Client Director, Dr. Per Stenius, was invited to speak about the impact of SMEs on national economic development at the APEC Public-Private Dialogue “Capitalize on Research and Development” 2020 in Malaysia.

Policy ecosystem for strengthening innovation capacities

Policy ecosystem for strengthening innovation capacities

13 December 2019 — Reddal Client Director, Dr. Per Stenius, was invited to speak about how countries can strengthen innovation capabilities through a policy ecosystem at APCTT International Conference 2019, Malaysia.

Exploring new growth paths for technology SMEs

Exploring new growth paths for technology SMEs

26 July 2019 — Reddal Client Director, Dr. Per Stenius, was invited to speak on real life technology transfer experiences and insights into new growth paths for technology SMEs at APCTT Regional Workshop 2019, India.

Optimizing sales managers’ role in digital sales transformations

Optimizing sales managers’ role in digital sales transformations

23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.

Exploring new growth path for Asian Pacific Technology SMEs

Exploring new growth path for Asian Pacific Technology SMEs

6 November 2018 — Reddal Client Director, Dr. Per Stenius, was invited to speak on internationalization of technology SMEs at the “Innovation Summit & International Conference on Technology Transfer and Internationalization of Technology-based Businesses".