Reddal Insights
Chaoyu Shi

Chaoyu Shi

Chaoyu Shi
Business Developer

Business Developer with experience in strategy, sales growth and digitization. Currently driving transition to digital offering for a global industrial company

Insights by Chaoyu Shi

Sales growthFinancial performance

Optimizing sales managers’ role in digital sales transformations

23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.

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